Online sports betting has completely transformed in recent years. The changing of the legislation in the US coincided perfectly with the advent of betting apps and the potential market for sportsbooks these days is huge.
But, as with any kind of business, a bad mobile app can ruin customers’ experience and turn business away. That’s why it is vitally important for sportsbooks to design their applications perfectly. Here are five features that all the best betting apps for sports do get right.
Easy Log In
This may sound like a basic requirement – and in many ways it is. But betting apps need to get this feature right or they are never going to get any repeat users. Registering for a customer account is a requirement for anyone wishing to bet online; the next stage is the log in.
Sports betting app log ins need to be quick and simple, while being able to store personal and security details. Modern apps will allow users to use fingerprint or even facial recognition. But, whichever way the user prefers, app designers need to remember this is the gateway to the app and it needs to be perfect.
This will probably become the most used feature on a betting app, so simplicity is key. Although betting can be quite complex, the feature on a betting app needs to be as intuitive as possible. Users will not want to waste time working out how to bet – even if they are newcomers to online gambling.
As with all betting app features, this task should be able to be carried out with the minimum of fuss but speedily as well. The information for betting markets changes all the time – and missing out on better odds for a wager because an app is too slow is just not acceptable.
Fast Payment Options
It may feel like we are repeating ourselves regarding the reaction times of sports betting app features. But speed really is of the essence. As with the betting process, being able to move money around is just as important when it comes to the amount of time it takes.
Banking features must be extensive but workable for various payment options. The deposit and withdrawal processes should also be easy to pick up and quick. Deposited funds can and should be available immediately. Withdrawals will take a little longer because of regulations but the delay should not be down to the app itself.
Highlights and Market Search
This feature overlaps with the betting one but it deserves to be profiled here in its own right because this time we are concentrating on all the usage of the betting app before a wager has been made. We are talking about the ease of use when it comes to searching for markets.
If you have seen any sportsbook or betting app you will have noticed that the live betting markets are always highlighted. This is because this is a hugely popular form of betting. But users should also be able to search for desired markets easily as well. If it takes too long to find a suitable bet, the customer will look elsewhere.